This is a branding and product design study for an athletics company.
It combines design thinking, layout application and colour theory across multiple platforms.
It combines design thinking, layout application and colour theory across multiple platforms.
Programs used: Adobe Photoshop, Adobe Illustrator & Adobe InDesign
The logo's model is the Bengal house cat. The Bengal is not like other house cats. Despite being domesticated, it's kept it's wild side. It loves a good lounge, but it also loves being active and adventurous. The target customer for Bengal Athletics is much the same. They are working professionals who love a good workout class or challenging hike.
If you identify with the tag #WeekendWarrior, Bengal Athletics is the brand for you.
Cats are graceful animals, I juxtaposed this with sharp angles to symbolize power and stability. Furthermore, I chose a heavy and sharp sans-serif typeface to compliment the angles of the logo.
For the main brand colour I chose a deep red. Red represents strength and power. Having a richer tone of red symbolizes the quality and luxury this brand has to offer.
As an accent I chose a medium grey. I chose this as it won't outshine the main brand colour, but it will compliment it. It is used mainly as price tag and clothing colours.
Here is the front and back of the price tag. The bottom portion has a perforation so the customer may easily remove the price if they are gifting the item.
A shoe box. Website on one side of the lid, social media tag on the other. The sticker on the box has barcode, name, size and icon of what type of shoe it is.
I created 3 shopping bags
A free recyclable one, and 2 tote options for purchase
A free recyclable one, and 2 tote options for purchase
Flyer mock-up | Flyer flat design
This design is made to be versatile. It can go on a poster, or as a bag-stuffer in store or for online orders.
The hats show how the different colours of the brand can be mixed and matched together.
Here is how the branding may be applied to different items of clothing
As this is an athletic's brand, they will need athletic accessories as well. Here are 3 examples of how the branding can be applied to different objects.